I created packaging for the CBD company Botanical Bliss in three different varieties. These are made to promote the release of the new flavours while protecting a 50ml internal glass bottle.
Botanical Bliss had existing fonts, logos and legal requirements for their body copy which had to be incorporated into a distinctly new, natural, earthy, organic packaging system. The leaf element in the main logo could also be tweaked and adapted into the design.
First the bottle dimensions were provided and I began to draft possible packaging concepts. I researched new and existing packaging to generate an idea of what could be practically achievable within the budget. Eventually I settled on a classic highly functional box design and created my own “nets” with custom dimensions in Illustrator.
I printed and tested many physical drafts to find the best fit for the bottle and content. After the correct dimensions were established an initial graphic layout was tested. The test versions are printed on a lighter stock, cutout by hand and issues such as colour, legibility and alignment are checked, errors noted and fixed before the final.
Consistent branding is achieved by sticking to a limited colourscheme and re-interpreting the company leaf icon to create stylised new elements. The graphic design has been created so it can be printed on recycled cardboard with no loss of visual appeal.
We used unique native flavours not commonly seen to emphasise the organic, local, natural aesthetic of this Australian company.